Insights from innovation experts, curated for you


Welcome

There is no freedom without equal opportunity. The economy increasingly produces inequality, not opportunity. As freedom is the bedrock of democracy, rising inequality is challenging democratic institutions, norms and countries. Something needs to be done to help everyone access the opportunities created by technology. 

To ensure these opportunities are accessible to everyone, I hired a team of researchers. Together, we spent 2+ years curating insights from the world's leading experts in technical innovation to empower everyone with the information they need to drive opportunity in their career, team, company, community and country. 

I hope you find this content empowering and useful. If not, please let us know what we could do better.

Thanks for visiting and best wishes on your learning journey.

West + The Potintia Team

BIG-5 TECH  |  Org INNOVATION  |  Innovation Tools  |  Emerging TECH  |  Book summaries  | Raw Research

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BIG 5 TECHNOLOGY FIRMS

These companies differentiate themselves from the rest of the pack.

In recent history, Amazon, Google, Apple, Facebook, and Microsoft have experienced consistent growth, frequently out outperforming the rest of the market. What have these companies done differently? We've outlined the firms' products and operations to provide insight.

COMPANY PROFILES


STRUCTURE YOUR ORGANIZATION FOR INNOVATION

Before you can revolutionize your industry, revolutionize your company

According to a recent study from KPMG, two-thirds of U.S. CEOs believe that the next three years will be more critical for their industry than the previous 50 years. Emerging technologies and an influx of specialized start-ups are threatening industry incumbents. Those who fail to innovate quickly are vulnerable. Our guides outline innovation from both sides of the department: How can you innovate your department? How can your department support innovation?

Departmental excellence is often understated when talking about innovation. The fact of the matter is that many of the technologies and processes found in companies are grandfathered in from a simpler time. The philosophy of “good-enough” is no longer relevant to the modern company. Individual departments organization must be operating at a high-level to even begin to compete in the digital economy.

 

HUMAN RESOURCES

Today’s race for innovation has generated a competitive hiring climate in which seeking out and retaining necessary, all-star talent is no easy job. A Human Resources department that understands the importance of organizational learning and effective collaboration can equip employees with both essential tools and boundless freedom to innovate. We explore the ways that tomorrow’s HR departments can implement intelligent leadership and new digital opportunities while focusing on the individuals they serve.

FINANCE

Regardless of how an issue is framed, in a company the bottom line is still the bottom line. We recognize that roadblocks in innovation are often a resource allocation problem. Choices about where to place capital can render the finance department the gatekeepers to innovation. By employing new digital tools and updated metrics, an increasingly consumer-facing finance department can enable creativity in tangible and impactful ways.

 

PUBLIC RELATIONS

In an era of swift digital transformation, the Public Relations department holds unique power and serves as the primary link between innovation and customers. Responses to real-time social media and blows such as cyber attacks can make or break PR campaigns and cement perceptions of a brand. We want to understand how to craft a consumer-brand relationship through robust communication, skillful management of reputation, preparation for disaster, and precision balance of information outflow. 

 

INNOVATION TOOLS

Accelerate outcomes and reduce risk with innovation tools

ACCELERATORS

Corporate accelerators are an excellent tool for jump-starting company innovation. Companies with successful accelerators can experience a range of potential benefits, including: improved culture, low-cost R&D, and fruitful relationships with startups that may facilitate potential acquisitions or attract potential employees.  

 

INCUBATORS

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EMERGING TECHNOLOGIES

Do not get left behind, learn the foundations of emerging tech

There is a surplus of information on emerging technology. And this information moves fast. Among the noise, there exists some core foundations that you should know to keep up-to-date. Our research highlights key resources to learn about these cutting edge technologies.

 

BOOK SUMMARIES

Stand on the Shoulders of Giants: Read

Great ideas come from a strong foundations. We're lucky enough to live in an age where information is at our fingertips. We like to think our problems are unique but great minds have paved the way before us. Stand on the shoulders of giants. 

Explore hundreds of book summaries, clustered by topic, to accelerate your career and company.

  • Startup Books: Building a startup is terrifying. Every single day startups face challenges that may just as well be Mt. Everest. At the same time, the entire internet is screaming advice. We’ve highlighted some of the classic startup literature to help cut out some of the noise.

  • Innovation Books: Innovation means different things to different people. Over the years, the topic has become a collage of ideas that, to an outsider, may seem unrelated. Become familiar with commonly used terms an ideas by checking out summaries on the core literature behind innovation.

  • Leadership Books: There are managers and then there are leaders. Leaders make the difference between an average company and a great company. They go beyond barking orders and use freedom, autonomy, and transparency to bring out the best in those around them.
  • Platform Books: Platforms run the world. At the same time, few people understand how they work, let alone how to build them. We've collected and summarized some of the greatest books on platforms to help you understand what's running under the hood.

  • Marketing Books: Marketing has found its time to shine. Fueled by internet connectivity, businesses are now able to market to niche audiences at insanely low prices. As marketing became more powerful and attainable, marketing content has exploded. How do you know what to read among the thousands of marketing articles? We’ve put together summaries of classic literature in the field.
  • Metrics Books: We all know that we should be capturing data and developing unique metrics. And with the internet, almost anything can be measured. How do we know we’re capturing the right thing? After we capture the data, how can we use it to make predictions about the future? Listen to the people that proved they know data with our summaries.

  • Psychology Books: From leadership to product design, psychology helps us understand motivation, attention, buying behavior, and countless other factors. Explore our collection of behavior and psychology readings and maybe you’ll learning something about yourself along the way.

 

RAW RESEARCH

We did the heavy lifting. Steal our research for yourself and your business

We learned a lot through our research. You can too. Comb through tens of thousands of data points to extract your own insights, formulate your own opinions and make the right decisions for your business based on our research.

PUBLIC RELATIONS

  • Topics: Internal Communication, Media Relations, Community Relations, External Communication, Government Relations, Crisis Management
  • Investigations: Role of New Technology, Business Growth Measurement, Segment Leaders, Trends
  • Explore in Google Sheets

HUMAN RESOURCES

  • Topics: Job Design, Recruitment, Training and Development, Recognition and Reward, Performance Review and Management, Planning 
  • Investigations: Role of New Technology, Business Growth Measurement, Segment Leaders, Trends
  • Explore in Google Sheets

FINANCE

  • Topics: Accounting, Asset Management, Financial Controls, Corporate Finance, Funding, Payments, Compliance, Reporting
  • Investigations: Role of New Technology, Business Growth Measurement, Segment Leaders, Best Practices
  • Explore in Google Sheets

LEGAL

  • Topics: Litigation & Dispute Management, Mergers & Acquisitions, Intellectual Property, Contract Management, Privacy, Government Relations, Corporate Governance
  • Investigations:  Role of New Technology, Business Growth Measurement, Segment Leaders, Trends
  • Explore in Google Sheets

CORPORATE ACCELERATORS

  • Investigations: What are accelerators? Who do they affect, and how, why, and when will it affect them? Who are the experts, influencers and the best sources to stay current? 
  • Explore in Google Sheets

SOFTWARE ENGINEERING

  • Topics: Process and Life Cycle Models, Requirements Engineering, Security, Program Design, Software Architecture, Open-Source/APIs/SDKs, Programming Languages, Budget
  • Investigations: Role of New Technology, Business Growth Measurement, Segment Leaders, Trends
  • Explore in Google Sheets

GENERAL I.T.

  • Topics: Communication, Inventory Management, Data Management, Management Information Systems, Customer Relationship Management, General
  • Investigations: Role of New Technology, Business Growth Measurement, Segment Leaders, Trends
  • Explore in Google Sheets

PRODUCT

  • Topics: Ideation, Prototyping, Validation, Manufacturing, Quality Testing, Iteration, Maintenance and Support, Product Portfolio
  • Investigations: Role of New Technology, Business Growth Measurement, Segment Leaders, Trends
  • Explore in Google Sheets

CYBERSECURITY

  • Investigations: What is cybersecurity? Who will it effect, and how, why, and when will it affect them? Who are the experts, influencers and best sources to stay current?
  • Explore in Google Sheets

BLOCKCHAIN

BUSINESS OPERATIONS

  • Investigations: What is it? What do professionals say regarding innovation, best practices, change management and professional development? How are they incentivized and what are the metrics that matter to them? What are Who are the experts, influencers and best sources to stay current?
  • Explore in Google Sheets

CRYPTOCURRENCY

  • Investigations: What is it? Who will it effect, and how, why, and when will it affect them? Who are the experts, influencers and best sources to stay current?
  • Explore in Google Sheets

MENTORSHIP

  • Investigations: Definitions, Theoretical Underpinnings, Mentorship Models, Mentorship Program Design, Metrics
  • Explore in Google Docs

ONLINE EDUCATION

  • Topics: History, Theoretical Underpinnings, Individualized Learning, Adult Learning, Knowledge Transfer, Existing Platforms
  • Investigations: What is it? Who will it effect, and how, why, and when will it affect them? Who are the experts, influencers and best sources to stay current?
  • Explore in Google Docs

SUPPLY CHAIN

  • Topics: Procurement, Manufacturing Flow Management Process, Physical Distribution, Outsourcing, Partnerships, Warehousing, General
  • Investigations: Role of New Technology, Business Growth Measurement, Segment Leaders, Trends
  • Explore in Google Sheets

MERGERS & ACQUISITIONS

  • Topics: Vertical Expansion, Horizontal Expansion, Divestiture, Talent Acquisition (Acquihire), Technology Acquisition, Integration 
  • Investigations: Role of New Technology, Business Growth Measurement, Segment Leaders, Trends
  • Explore in Google Sheets

VENTURE CAPITAL FIRMS

CANNABIS INDUSTRY